Lux Aeterna is Latin for ‘eternal light’.
The logo has typographic angles and gaps designed to represent shards of light, cutting through the characters.
Our colour palette is inspired by the light at dawn and dusk.
Brand Guidelines
Contents
Logo
Colour
Gradients
Typography
Graphic Device
Imagery
Application
Downloads
Logo
We have a primary logo to help achieve consistency across all forms of communication.
Guidance is given for how the logo should be used.
It’s important that the correct brandmark is used on every item we produce.
Logo - Dark Backgrounds
When using the logo on dark colours and backgrounds. Use the logo with a light-coloured gradient.
Logo - Light Backgrounds
When using the logo on light colours and backgrounds. Use the logo with a dark-coloured gradient.
Logo - Dark Images
When using the logo on dark colours and backgrounds. Use the logo with a light-coloured gradient.
Logo - Light Images
When using the logo on light colours and backgrounds. Use the logo with a dark-coloured gradient.
Logo - Variations
Always use the main logo where possible.
There are other versions of our logo - Horizontal and VFX.
These are to be used when the design requires a specific version.
There are light and dark versions available.
VFX
Horizontal
Logo - Symbol
Always use the main logo where possible.
The symbol is to be used as an icon, avatar and a symbol.
For example on Social Media platforms.
Colour
Colour plays an important role in creating a strong brand identity.
Our colour palette is inspired by the colours of the sky at dawn and dusk.
Colour
We have 6 colours within our colour palette.
Make sure that all text is legible when using colour combinations.
Dark Colours
Charcoal
#1E1E32
R30 G30 B30
C93 M85 M47 K63
Dark Blue
#0a1fa8
R42 G59 B182
C92 M78 Y0 K0
Violet
#9E83FE
R158 G131 B254
C54 M52 Y0 K0
Light Colours
Coral
#FFC8BE
R0 G0 B0
C0 M0 Y0 K0
Light Blue
#ECF4FF
R236 G244 B255
C9 M2 Y0 K0
Grey
#F3ECEC
R243 G236 B236
C5 M8 Y6 K0
Colour - Gradients
We have 6 gradient backgrounds available - 3 x dark and 3 x light.
Dark Gradients
Light Gradients
Typography
The typeface we use is called Space Grotesk.
It is free to use and available from Google.
Space Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*()_+¡
€#¢¢∞§¶•ªº–≠{}:”|<>?[];’\,./“‘¬…æ≤≥÷
Graphic Device - Angle
Our logo has distinct angles. The angle in our logo is at 56 degrees.
It can be utilised in a number of different ways.
These could include shapes, boxes, overlays, and design direction.
Imagery Examples
All of our imagery and videos are presented in a 16:9 Widescreen or 2.4:1 Anamorphic Widescreen format.
Application Examples
These design examples, show our brand identity in practice.
Downloads
Brand assets are available to download here.
Download - Assets
Download file contains;
Logos & Gradients
File formats - EPS, PNG, JPG