The term “AI” covers a wide range of technologies that have the potential to be utilised in VFX production; everything from machine learning-driven rotoscoping, to LLM-automated notetaking in meetings, to generative AI for assets. Whilst all this is possible, it takes a robust understanding of the implications of AI use to ensure the best outcomes for VFX projects.

We know that the AI landscape is complex and evolving all the time, and many of our clients have developed policies to navigate this landscape in a way that makes sense for their organisation. As such, our pipelines are AI-agnostic, we develop a bespoke approach to each project, determined alongside our clients, to their requirements.

It can be, however, it’s about more than simply what models you use and how you talk about it. It requires open, honest conversations with clients, and an understanding and appreciation of the technical, creative, legal and security practicalities of using a given AI tool. Being a responsible and trusted VFX studio means ethical AI VFX use is a necessity rather than a nicety.

No. Whilst AI can generate VFX sequences, and can sometimes achieve high fidelity, coherent results, what makes the production process work is being able to craft the right thing, not just something. That requires a chain of highly intelligent, skilled humans that form a connection from vision to fully realised outcomes.
The field of VFX has never been innovation-averse. It has always been at the cutting edge of creative technology development, and VFX artists often understand the practical realities of a new technology long before it appears on most people’s radars. It is highly solutions-oriented work, and VFX artists care passionately about meeting your needs.

We take our security responsibilities and non-disclosure compliance very seriously. Our AI policies are designed so that sensitive, confidential materials and data never go anywhere the client wouldn’t want or allow them to. Our on-prem facilities are built for secure project delivery, footage and IP stay within our infrastructure rather than being processed through third-party cloud services.

It certainly has the potential to. Our goal is to use emerging technologies such as AI to make our processes more efficient and effective, so clients can continue to expect world-class results from us. We look to cost-intensive and non-creative processes for improvements in our pipelines, for example; we recently employed a machine learning model to dramatically reduce render times by up to 75%.

We're actively engaged in creative technology research, working with leading research partners across industry and academia. As a MyWorld partner, we've explored generative AI, procedural toolsets, and the IP and ethics landscape surrounding machine learning in the creative industries.

Absolutely. Whether you're curious about what AI VFX could do for your project or need a partner with established, ethical machine learning and generative AI protocols, get in touch.

Lux Aeterna are proficient with immersive technologies, including VR, AR and real-time workflows. We've created content for immersive experiences such as giant screen installations, and have used VR and AR as creative and production tools across TV and film.

We bring our expertise in real-time technologies such as Unreal Engine to facilitating virtual production pipelines for TV and film, where we use those tools for previsualisation, in-camera VFX and on-set collaboration.

We also have extensive experience in a wide range of volumetric capture technologies, such as Gaussian splatting and photogrammetry, and can work at the capture or processing stages of 3D scanning.