Distinctive Motion Design

We design visual identities that shape and support stories, crafting cohesive moments that contextualise, inform, and immerse. Combining deep in-house expertise with a multidisciplinary approach, we bring a distinct aesthetic to every story we tell.

The Vault Olympic Channel

Collaboration from Sketch to Screen.

We like to work closely with our clients to understand the idea beneath the brief, then shape the visual language together. Our aim is for every frame to be beautiful and considered, where every design choice is rationalised and nothing is on screen by accident.

Ancient Powers BBC


Mike Davis BBC Studios


"Lux Aeterna did an incredible job on a film that will undoubtedly endure."

Story first. Always.

From creating titles for classic BBC series to crafting identities for the most talked about Netflix documentaries, our motion design illuminates stories across factual, drama and more. They build recall and affinity with audiences around the world. Because anything can be interesting if the story's told in the right way, and that belief shapes every project we take on.

Making Life on Earth BBC


Reno Lux Aeterna


Imagine the stories we could tell.